Warisan Melayu

First of all, we need to understand who is our target market before start making big marketing decisions which includes our company name Warisan Melayu and our slogan 'Get to Know Us'. Malaysia is a multi racial, multi cultural and multi religion country. So, Malaysian have similarities on food consumption especially kuih traditional. Our company target market is wider due to multi racial country. We don't have specific target market because eveyone can buy our product everytime and everyday. We look at our current customer base and why do they buy from us. This is because we are located near to school, office and can reach  public transport easily. Other than that, we also know our competitors targeting who are Nyonya colour that sell similar as our. From time to time, we will maintain our product and improve the delivery service to make sure that our customer will satisfy. Assalamualaikum -Aina Samsudin-

Assalamualaikum~ What are points of difference or POD? POD is the product or brand must be equal or similar with the major offerings in the category for the key attributes, but the product also needs to have a number of unique or differentiated attributes. The apects of the product offering that are relatively distinct to the offerings of like competitors. What is the different of our product compare to competitors is in term of packaging and the taste. Kuih Warisan Melayu packaging have unique design which is similar to our logo and the taste not too sweet. Compare to other competitors , they like to use similar packaging in square box as it is so common and did not show the uniqueness of the product. Have a nice day -Aina Samsudin-

Customer value proposition is related to the reason why a consumer would benefit from purchasing it. Benefit that customer will get is, they can place an order in the large quantity and get the the product on time.  In order to create a good customer value proposition, companies need to obtain a good customer insight. Our companies make a research about customer needs and expectation about the products.  It is also very important to keep an open communication with customers themselves and to study their feedback seriously. This feedback may be obtained from complaints made, customer panels, review on the internet and social media. Assalamualaikum~ -Aina Samsudin-

Assalamualiakum everyone, Today post is going to be about the distribution strategy. Our company chooses direct distribution where we directly handing out our Kuih directly from our kitchen to the customer without going through any business distributors or retailers. There are many reasons that we decided to choose it. Firstly, it adds the benefit of direct interaction and relationship building with our consumer. It means that we can communicate we our customer directly without any barriers. Secondly, to ensure the quality Kuih and delivery service. For instance, we are able to make sure that the Kuih that we deliver to our customer is freshly made and nicely packaged. Thirdly, this strategy also allows us to control and eliminates intermediaries so that we do not have to split our profit with another party, thus it also reducing outside fees like commissions. Overall, direct distribution is the most suitable option for our company in the meantime.

Assalamualiakum Everyone, Warisan Melayu believes that we must treat customers with the service that is able to show the same care, like when we prepare of our Kuih. The innovative and convenience type of services that our customer can place the order through our website or make a phone call. The services that our company offers are the delivering service and the catering service. Delivering Service:  It is a courier service for those who prefer to have the Kuih delivered at their assign location.   Catering Service:  This service is offered for special events such as the wedding, open house, surprise party and etc. We will prepare and serve the Kuih at the event. When it comes to any kind of gathering or event, having our delicious Kuih on the menu for the guests is essential. Through providing these services, we hope we are able to meet with the expectation and the perception that allow us to achieve quality interaction with our customer. Stay tu

Assalamualiakum everyone,  Today we are very happy to let you know about our promotions strategy. Since promotion is one of the key element in putting across our Kuih to the customer, we decided to do something which is very simple yet very effective way to gain the publicity. We will mix the basic types of promotion. 1) Advertising: we will use social media and flyer as our medium of advertising so that we can communicate directly with the customer. 2) Sales Promotion: Since Malaysia has lots of holidays, we decides to have promotional pricing where we will offer discounts or special event price. You will be able to taste the delicious Kuih in those special occasions with so many upcoming promotions. Please look forward to that, you will not be disappointed. Stay tuned for the upcoming post. Wahaliakumsalam, Lim Yasira

Assalamualiakum everyone, It’s been a while.  Today, we are going to focus on the price strategy that could be used in our company. When it comes to retail pricing structure there is a lot of variables to take into consideration, in this case, we think that market penetration pricing, is the most suitable for the company.  Since our company is new to the market and yet there are many competitors. By using this pricing strategy, it will allow us to quickly attract new customers based on the low cost and it is one of the most effective ways for increasing market share and sales volume while discouraging competition.                                  Just by looking at the photo above, the everyday low pricing is sound more interesting that deep discounts, isn't it? And yes, this will allow everybody to try and taste our Kuih, without shrinking their wallets.  Stay tuned for the upcoming post. Wahaliakumsalam, Lim Yasira

Hello everybody ! Long time no see~ Lets look at our marketing objectives. Marketing Objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. Marketing objectives set by our company is to give highest satisfaction to customer when they consume our kueh traditional. Other than that, Warisan Melayu want to make sure the customer will place an order again. We implement SMART approach to achieved the goals. What is the SMART approach? S- specific M-measurable A-achievable R-realistic T-time specific For the specicific approach, we want to know whether the objective inline with the end result which is customer satisfaction. How could our company measure the level of success?. We use measurable approach to solve it that is based on the monthly sales whether it

                                          Assalamualaikum.... Welcome back ! Today I will tell you about service market focus. What is service market focus? Service market focus is an approach to business that bases strategy, operations and measurement on marketing opportunies. This can be seen as practical approach that seeks unique and winnable spaces in a competitive market. There are four common examples of a market focus approach. Which is marketing and service objective, target market, customer value proposition and points of difference. Firstly, marketing and service objective. It is goals that must be achieved by a business when they promoting the product or service to potential customer within a given time frame. Secondly, the target market which is a group of consumer that buy what is company's offering. From this, company can focus on consumer selection. Thirdly, customer proposition. It is to discuss about the reason why consumer would get benefit from our product

Hello everyone! Welcome back! Today we are going to talk about Customers Analysis. Customer Analysis is the process where information about the consumer is found out from market research like the needs of the consumer, the target market and the relevant demographics so that this information can be used in market segmentation for further steps of market research. It is very useful in predicting consumer behavior. In order to do our business we need to identify our customers that we are planning to sell our products to. Since we are based in Kuala Lumpur, Malaysia, we are targeting consumers that live around the area. We are selling kueh and our target market could be at any age from toddlers until old people regardless of their income as our kueh is super affordable and could be eaten at any time and anywhere. Furthermore, we believe that we could satisfy our customers by sellling our products as kueh is a traditional food that always be eaten during breakfast, lunch, tea and

             By conducting a competitor analysis, we can identify our competitors’ strengths and weaknesses. This is important for start-up company like us as we can plan ahead on what are the things that can make our company special from others. In this competitor analysis, we will talk about our competitor’s product, service, location, pricing and customers.             There are a lot of competitors selling kuih/snacks like us. However, we will focus on one specific shop that is quite well known in Malaysia. The shop is called Nyonya Colors. Nyonya Colors specializes in premium homemade quality Nyonya Kueh and delights. They aim to provide customers with the highest quality and tasty Nyonya Kueh. Almost all their Nyonya Kueh, desserts and meals are produced in their own central kitchen as they are quite particular with the consistency in taste and good quality control. They use the best and freshest ingredients to make the products. Moreover, they do not use preservatives in

Assalammualaikum everyone! Today we will talk about the food industry in Malaysia! Interesting is not it? We hope this infographic helps our readers to understand easily! The food-processing sector accounts for about 10% of Malaysia's manufacturing output. Processed foods are exported to more than 200 countries, with an annual export value of more than RM11 billion (USD4 billion) which amounts to two-thirds of the total food exports of over RM18 billion. Although the export performance of this sector has doubled over the last ten years, Malaysia continues to be a net importer of food products with the annual import of more than RM30 billion (USD9.9 billion).  Advances in processing technology have widened the use  of local raw materials, expanding the range of products and increasing the investment absorbing capacity in the food industry. (MIDA, 2018, p.2) The global halal market is currently estimated at US$2.3 trillion. With a majority Muslim populati

Assalammualaikum everyone!  Today we will be analyzing our company's SWOT analysis! A SWOT analysis helps us evaluate our company’s competence in the real world environment so that we could utilize our own strengths, improve our weaknesses, conquer the opportunities and avoid the possible threats that are coming our way.  We prepared an infographic of our SWOT analysis for our readers to analyze easily. Our business has quite strong and one of our strength is an affordable price. The cheap price of our product will attract more customers to try our kueh.  However, we also have our weaknesses and one of it is we only have one physical store where we only focus on certain customers.  In this fast-changing world, we want to grab every opportunity and one of it is our kueh could be a tourist attraction. We could set up a shop at KLIA where the tourist would come and try our exquisite kueh. One of the threats that we need to be prepared of is the changi

1.       Cost Leadership Cost leadership is considered as one of the characteristics owned by Warisan Melayu since they produce the products based on the orders of the customers and use the concept of Just In Time (JIT) apart from producing the Malay traditional kuih batch after batch. With the high production volume, the business is able to cut their cost with the same amount of products produced due to the discount obtain by purchasing the materials in bulk thus resulted in lower cost of producing the goods. 2.       Differentiation Strategy Warisan Melayu offer the products that consist of various types different from one another. This type of strategy is an advantage for Warisan Melayu because it will give the customers the ability to choose the products that they preferred. Different products provided means that the customers have not so limited choices. This strategy will keep the satisfaction of the customers in which resulted in making sales and producing profit. 1.  

1.       Flexibility Warisan Melayu is at advantage due to the high skills of the people in the business. Due to the changes in market preferences, it is important for the businesses involve in this industry to be able to come up with the products that are demanded by the customers. And since Warisan Melayu did not hire any workers, the people in Warisan Melayu themselves are the one that will make the products on their own. Fortunately, all of them have the ability and skills to make the products offered and other traditional kuih and thus can keep serving the customers even when the customers’ preferences change according to the season, lifestyle or others. 2.       Production methods The production processes used by Warisan Melayu in the making of the products are highly skilled and authenticity. Due to many changes made by the modern entrepreneur in the traditional kuih, the people nowadays are anxious for the authenticity of the traditional kuih. With the expertise of Wari

Warisan Melayu aim to be one of a supply that receives many orders throughout Malaysia include East Malaysia and Peninsular Malaysia. It is because everyone especially Malaysian love to eat ‘kuih’ so much. So, it will make easier to them to find the best and delicious ‘kuih’ and Warisan Melayu is one of the best choices for them. Next, Warisan Melayu want to produce the best product in terms of quality, price and colour. To achieve our vision, we will always do research every time to ensure products are well controlled. Lastly, Warisan Melayu focus on the customer needs. It is important to ensure customer will attract and trust Warisan Melayu’s products. They can order based on their demand with the lowest price. It could make this company famous among customers and other people. They will be comfortable  for them to buy the ‘kuih’ from this company because the good service that has been given from   our company. ~We strive to produce the best service~ -  IZZAH NADZIRAH

Hello everyone. Today, we want to explain about our company's goals. Every company either big or small company has their own goals. It is to make sure they follow their schedule and target as well as they can.  For our company, one of our goals are to open more physical stores across peninsula Malaysia. Before this, we only have one store. That store is multipurpose which are making all the ‘kuih’ at there and sell the delicious ‘kuih’ at the same place. So sad. Customer also need to come at this store to book, order or buy all this ‘kuih’. Sometimes, it could make crowded with people. We hope, if we open another big stores or branches, people are easier to buy from our products from us. Besides, our goal also to deliver more accessible around Malaysia. We almost pray that we can add more dropship to deliver our product. So, our ‘kuih’ from us will be know all the states in Malaysia. In Shaa Allah. W e always  hope that we can sit together with other big company and could o

Assalamualaikum~~ How are you guys? Fortunately for today we have 2 posts ;). For this post, we will briefly explain the mission of our own Warisan Melayu business that sell Malay Traditional kuih as their main and only products. -------------------------------------------------------------------------------------------------------------------------- MISSION To provide the kuih lovers with high quality of products with affordable prices that maintain the authenticity of Malay heritage -------------------------------------------------------------------------------------------------------------------------- Same as other businesses, Warisan Melayu also has its own mission in running this business which is to cultivate this business for it to be known and recognized in the world. Warisan Melayu aim to be one of the big supplier for Malay Traditional kuih and serve the customers domestic and internationally.  Even with the usage of modern technologies, Warisan Mel

Assalamualaikum~         In Malaysia specifically for Malays, there are many different types of kuih can be found which include the savoury type and sweet type of kuih. The methods used also different for different kuih such as fried and steam method that is commonly used in the making of the Malay traditional kuih. In addition, most of these kuih is suitable for most of the time including breakfast, as dessert, during tea time and supper at night.     For today's post, we will introduce 5 of our products in this business which include kuih seri muka, bahulu, ketayap, buah rotan and onde-onde. KUIH SERI MUKA Kuih Seri Muka is also one of the Malay Traditional Kuih that are popular and favored by most Malays. Even from the picture above, it is already known that this kuih is basically made in two colours which are green and white. This kuih is made using tray with any shape. However, the kuih can be cut and presented in any shape after it is done cooked.         Years b

Assalamualaikum~~ How are you guys:) Same as other businesses, our company also have our own logo for our business, Warisan Melayu. For the introduction, our logo has the combination of words and element that portrayed specifically for Warisan Melayu. Our logo is as you seen below; The logo clearly seen as an old lady and the wording of Warisan Melayu, name of our business.  Meaning of logo; Old lady - from the idea of warisan in which gained and learned from the our ancestors and  grandparents.  Glasses - aimed for our business to always clean from dirty and illegal business from Islamic perspectives by filtering it beforehand  'WARISAN MELAYU' - the name of our business Blue colour of wording - the colour of stability. We aimed our business to always be stable and continue its operation for years to come Capital letters of wording - show our objective in which for the business to be the important supplier  and influential in the industry in Malaysia

Assalamualaikum~ As mentioned above, this blog is made only for the purpose of our Marketing Principles ASSIGNMENT. No real business established! For this first post, we will introduce the background of our business. INTRODUCTION!! First of all, the name of our business is called Warisan Melayu or Malay Heritage. Our business is established to supply our products to all of our potential customers especially the Malays. We will be focusing on supplying some of the products of Malay Traditional Kuih. Our company will not become reality without these five important members of the company which are  Miss Syazwani Nizam, Miss Aina Bahiah Samsudin, Miss Izzah Nadzirah Aziz Azhar, Miss Lim Yasira and Miss Naqibah Nazlee. We ourselves will be the one to manage and operate this business from dealing with our own suppliers for the materials to dealing with the customers.  This business started from early this October. The operation of Warisan Melayu started from 1st October 2018 and st