Warisan Melayu

First of all, we need to understand who is our target market before start making big marketing decisions which includes our company name Warisan Melayu and our slogan 'Get to Know Us'. Malaysia is a multi racial, multi cultural and multi religion country. So, Malaysian have similarities on food consumption especially kuih traditional. Our company target market is wider due to multi racial country. We don't have specific target market because eveyone can buy our product everytime and everyday. We look at our current customer base and why do they buy from us. This is because we are located near to school, office and can reach  public transport easily. Other than that, we also know our competitors targeting who are Nyonya colour that sell similar as our. From time to time, we will maintain our product and improve the delivery service to make sure that our customer will satisfy. Assalamualaikum -Aina Samsudin-

Assalamualaikum~ What are points of difference or POD? POD is the product or brand must be equal or similar with the major offerings in the category for the key attributes, but the product also needs to have a number of unique or differentiated attributes. The apects of the product offering that are relatively distinct to the offerings of like competitors. What is the different of our product compare to competitors is in term of packaging and the taste. Kuih Warisan Melayu packaging have unique design which is similar to our logo and the taste not too sweet. Compare to other competitors , they like to use similar packaging in square box as it is so common and did not show the uniqueness of the product. Have a nice day -Aina Samsudin-