Service Market Focus
Assalamualaikum.... Welcome back ! Today I will tell you about service market focus. What is service market focus? Service market focus is an approach to business that bases strategy, operations and measurement on marketing opportunies. This can be seen as practical approach that seeks unique and winnable spaces in a competitive market. There are four common examples of a market focus approach. Which is marketing and service objective, target market, customer value proposition and points of difference. Firstly, marketing and service objective. It is goals that must be achieved by a business when they promoting the product or service to potential customer within a given time frame. Secondly, the target market which is a group of consumer that buy what is company's offering. From this, company can focus on consumer selection. Thirdly, customer proposition. It is to discuss about the reason why consumer would get benefit from our product