Warisan Melayu

Customer value proposition is related to the reason why a consumer would benefit from purchasing it. Benefit that customer will get is, they can place an order in the large quantity and get the the product on time.  In order to create a good customer value proposition, companies need to obtain a good customer insight. Our companies make a research about customer needs and expectation about the products.  It is also very important to keep an open communication with customers themselves and to study their feedback seriously. This feedback may be obtained from complaints made, customer panels, review on the internet and social media. Assalamualaikum~ -Aina Samsudin-

Assalamualiakum everyone, Today post is going to be about the distribution strategy. Our company chooses direct distribution where we directly handing out our Kuih directly from our kitchen to the customer without going through any business distributors or retailers. There are many reasons that we decided to choose it. Firstly, it adds the benefit of direct interaction and relationship building with our consumer. It means that we can communicate we our customer directly without any barriers. Secondly, to ensure the quality Kuih and delivery service. For instance, we are able to make sure that the Kuih that we deliver to our customer is freshly made and nicely packaged. Thirdly, this strategy also allows us to control and eliminates intermediaries so that we do not have to split our profit with another party, thus it also reducing outside fees like commissions. Overall, direct distribution is the most suitable option for our company in the meantime.

Assalamualiakum Everyone, Warisan Melayu believes that we must treat customers with the service that is able to show the same care, like when we prepare of our Kuih. The innovative and convenience type of services that our customer can place the order through our website or make a phone call. The services that our company offers are the delivering service and the catering service. Delivering Service:  It is a courier service for those who prefer to have the Kuih delivered at their assign location.   Catering Service:  This service is offered for special events such as the wedding, open house, surprise party and etc. We will prepare and serve the Kuih at the event. When it comes to any kind of gathering or event, having our delicious Kuih on the menu for the guests is essential. Through providing these services, we hope we are able to meet with the expectation and the perception that allow us to achieve quality interaction with our customer. Stay tu

Assalamualiakum everyone,  Today we are very happy to let you know about our promotions strategy. Since promotion is one of the key element in putting across our Kuih to the customer, we decided to do something which is very simple yet very effective way to gain the publicity. We will mix the basic types of promotion. 1) Advertising: we will use social media and flyer as our medium of advertising so that we can communicate directly with the customer. 2) Sales Promotion: Since Malaysia has lots of holidays, we decides to have promotional pricing where we will offer discounts or special event price. You will be able to taste the delicious Kuih in those special occasions with so many upcoming promotions. Please look forward to that, you will not be disappointed. Stay tuned for the upcoming post. Wahaliakumsalam, Lim Yasira

Assalamualiakum everyone, It’s been a while.  Today, we are going to focus on the price strategy that could be used in our company. When it comes to retail pricing structure there is a lot of variables to take into consideration, in this case, we think that market penetration pricing, is the most suitable for the company.  Since our company is new to the market and yet there are many competitors. By using this pricing strategy, it will allow us to quickly attract new customers based on the low cost and it is one of the most effective ways for increasing market share and sales volume while discouraging competition.                                  Just by looking at the photo above, the everyday low pricing is sound more interesting that deep discounts, isn't it? And yes, this will allow everybody to try and taste our Kuih, without shrinking their wallets.  Stay tuned for the upcoming post. Wahaliakumsalam, Lim Yasira

Hello everybody ! Long time no see~ Lets look at our marketing objectives. Marketing Objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives. Marketing objectives set by our company is to give highest satisfaction to customer when they consume our kueh traditional. Other than that, Warisan Melayu want to make sure the customer will place an order again. We implement SMART approach to achieved the goals. What is the SMART approach? S- specific M-measurable A-achievable R-realistic T-time specific For the specicific approach, we want to know whether the objective inline with the end result which is customer satisfaction. How could our company measure the level of success?. We use measurable approach to solve it that is based on the monthly sales whether it