Pricing Strategy


Assalamualiakum everyone,

It’s been a while. 

Today, we are going to focus on the price strategy that could be used in our company. When it comes to retail pricing structure there is a lot of variables to take into consideration, in this case, we think that market penetration pricing, is the most suitable for the company. 

Since our company is new to the market and yet there are many competitors. By using this pricing strategy, it will allow us to quickly attract new customers based on the low cost and it is one of the most effective ways for increasing market share and sales volume while discouraging competition. 

                               


Just by looking at the photo above, the everyday low pricing is sound more interesting that deep discounts, isn't it?
And yes, this will allow everybody to try and taste our Kuih, without shrinking their wallets. 


Stay tuned for the upcoming post.

Wahaliakumsalam,

Lim Yasira

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