Sustainable Competitive Advantage


1.      Cost Leadership
Cost leadership is considered as one of the characteristics owned by Warisan Melayu since they produce the products based on the orders of the customers and use the concept of Just In Time (JIT) apart from producing the Malay traditional kuih batch after batch. With the high production volume, the business is able to cut their cost with the same amount of products produced due to the discount obtain by purchasing the materials in bulk thus resulted in lower cost of producing the goods.
2.      Differentiation Strategy
Warisan Melayu offer the products that consist of various types different from one another. This type of strategy is an advantage for Warisan Melayu because it will give the customers the ability to choose the products that they preferred. Different products provided means that the customers have not so limited choices. This strategy will keep the satisfaction of the customers in which resulted in making sales and producing profit.
1.      Quality
The products provided are high in quality in which produced using high quality of raw materials with no defect. The products will be examine and checked thoroughly from the first process until the end of the products processing to avoid any defect in the finished goods. Using this concept, the production units can detect the defect and make any correction necessary. Thus, the products offered and produced by our business will resulted in high satisfaction of our customers due to the high performance of the operation processes. With this core competencies, Warisan Melayu will be able to demand for higher prices from the customers and keep the loyalty of the customers for the products offered.

 - IZZAH NADZIRAH BINTI AZIZ AZHAR -

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