Warisan Melayu

Hello everyone! Welcome back! Today we are going to talk about Customers Analysis. Customer Analysis is the process where information about the consumer is found out from market research like the needs of the consumer, the target market and the relevant demographics so that this information can be used in market segmentation for further steps of market research. It is very useful in predicting consumer behavior. In order to do our business we need to identify our customers that we are planning to sell our products to. Since we are based in Kuala Lumpur, Malaysia, we are targeting consumers that live around the area. We are selling kueh and our target market could be at any age from toddlers until old people regardless of their income as our kueh is super affordable and could be eaten at any time and anywhere. Furthermore, we believe that we could satisfy our customers by sellling our products as kueh is a traditional food that always be eaten during breakfast, lunch, tea and

             By conducting a competitor analysis, we can identify our competitors’ strengths and weaknesses. This is important for start-up company like us as we can plan ahead on what are the things that can make our company special from others. In this competitor analysis, we will talk about our competitor’s product, service, location, pricing and customers.             There are a lot of competitors selling kuih/snacks like us. However, we will focus on one specific shop that is quite well known in Malaysia. The shop is called Nyonya Colors. Nyonya Colors specializes in premium homemade quality Nyonya Kueh and delights. They aim to provide customers with the highest quality and tasty Nyonya Kueh. Almost all their Nyonya Kueh, desserts and meals are produced in their own central kitchen as they are quite particular with the consistency in taste and good quality control. They use the best and freshest ingredients to make the products. Moreover, they do not use preservatives in