Service Strategy


Assalamualiakum Everyone,

Warisan Melayu believes that we must treat customers with the service that is able to show the same care, like when we prepare of our Kuih. The innovative and convenience type of services that our customer can place the order through our website or make a phone call. The services that our company offers are the delivering service and the catering service.

Delivering Service: It is a courier service for those who prefer to have the Kuih delivered at their assign location.


 Catering Service: This service is offered for special events such as the wedding, open house, surprise party and etc. We will prepare and serve the Kuih at the event.



When it comes to any kind of gathering or event, having our delicious Kuih on the menu for the guests is essential. Through providing these services, we hope we are able to meet with the expectation and the perception that allow us to achieve quality interaction with our customer.

Stay tunesd for the upcoming post.
Wahaliakumsalam

Lim Yasira

Popular posts from this blog

Target Market

First of all, we need to understand who is our target market before start making big marketing decisions which includes our company name Warisan Melayu and our slogan 'Get to Know Us'. Malaysia is a multi racial, multi cultural and multi religion country. So, Malaysian have similarities on food consumption especially kuih traditional. Our company target market is wider due to multi racial country. We don't have specific target market because eveyone can buy our product everytime and everyday. We look at our current customer base and why do they buy from us. This is because we are located near to school, office and can reach  public transport easily. Other than that, we also know our competitors targeting who are Nyonya colour that sell similar as our. From time to time, we will maintain our product and improve the delivery service to make sure that our customer will satisfy. Assalamualaikum -Aina Samsudin-
Read more

Competitors Analysis

             By conducting a competitor analysis, we can identify our competitors’ strengths and weaknesses. This is important for start-up company like us as we can plan ahead on what are the things that can make our company special from others. In this competitor analysis, we will talk about our competitor’s product, service, location, pricing and customers.             There are a lot of competitors selling kuih/snacks like us. However, we will focus on one specific shop that is quite well known in Malaysia. The shop is called Nyonya Colors. Nyonya Colors specializes in premium homemade quality Nyonya Kueh and delights. They aim to provide customers with the highest quality and tasty Nyonya Kueh. Almost all their Nyonya Kueh, desserts and meals are produced in their own central kitchen as they are quite particular with the consistency in taste and good quality control. They use the best and freshest ingredients to make the products. Moreover, they do not use preservatives in
Read more

Our Products

Image
Assalamualaikum~         In Malaysia specifically for Malays, there are many different types of kuih can be found which include the savoury type and sweet type of kuih. The methods used also different for different kuih such as fried and steam method that is commonly used in the making of the Malay traditional kuih. In addition, most of these kuih is suitable for most of the time including breakfast, as dessert, during tea time and supper at night.     For today's post, we will introduce 5 of our products in this business which include kuih seri muka, bahulu, ketayap, buah rotan and onde-onde. KUIH SERI MUKA Kuih Seri Muka is also one of the Malay Traditional Kuih that are popular and favored by most Malays. Even from the picture above, it is already known that this kuih is basically made in two colours which are green and white. This kuih is made using tray with any shape. However, the kuih can be cut and presented in any shape after it is done cooked.         Years b
Read more