Distribution Strategy


Assalamualiakum everyone,

Today post is going to be about the distribution strategy. Our company chooses direct distribution where we directly handing out our Kuih directly from our kitchen to the customer without going through any business distributors or retailers.


There are many reasons that we decided to choose it. Firstly, it adds the benefit of direct interaction and relationship building with our consumer. It means that we can communicate we our customer directly without any barriers.

Secondly, to ensure the quality Kuih and delivery service. For instance, we are able to make sure that the Kuih that we deliver to our customer is freshly made and nicely packaged.

Thirdly, this strategy also allows us to control and eliminates intermediaries so that we do not have to split our profit with another party, thus it also reducing outside fees like commissions.

Overall, direct distribution is the most suitable option for our company in the meantime.



Stay tuned for the upcoming post.
Wahalaikumsalam,

Lim Yasira

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