Warisan Melayu

Assalammualaikum everyone! Today we will talk about the food industry in Malaysia! Interesting is not it? We hope this infographic helps our readers to understand easily! The food-processing sector accounts for about 10% of Malaysia's manufacturing output. Processed foods are exported to more than 200 countries, with an annual export value of more than RM11 billion (USD4 billion) which amounts to two-thirds of the total food exports of over RM18 billion. Although the export performance of this sector has doubled over the last ten years, Malaysia continues to be a net importer of food products with the annual import of more than RM30 billion (USD9.9 billion).  Advances in processing technology have widened the use  of local raw materials, expanding the range of products and increasing the investment absorbing capacity in the food industry. (MIDA, 2018, p.2) The global halal market is currently estimated at US$2.3 trillion. With a majority Muslim populati

Assalammualaikum everyone!  Today we will be analyzing our company's SWOT analysis! A SWOT analysis helps us evaluate our company’s competence in the real world environment so that we could utilize our own strengths, improve our weaknesses, conquer the opportunities and avoid the possible threats that are coming our way.  We prepared an infographic of our SWOT analysis for our readers to analyze easily. Our business has quite strong and one of our strength is an affordable price. The cheap price of our product will attract more customers to try our kueh.  However, we also have our weaknesses and one of it is we only have one physical store where we only focus on certain customers.  In this fast-changing world, we want to grab every opportunity and one of it is our kueh could be a tourist attraction. We could set up a shop at KLIA where the tourist would come and try our exquisite kueh. One of the threats that we need to be prepared of is the changi

1.       Cost Leadership Cost leadership is considered as one of the characteristics owned by Warisan Melayu since they produce the products based on the orders of the customers and use the concept of Just In Time (JIT) apart from producing the Malay traditional kuih batch after batch. With the high production volume, the business is able to cut their cost with the same amount of products produced due to the discount obtain by purchasing the materials in bulk thus resulted in lower cost of producing the goods. 2.       Differentiation Strategy Warisan Melayu offer the products that consist of various types different from one another. This type of strategy is an advantage for Warisan Melayu because it will give the customers the ability to choose the products that they preferred. Different products provided means that the customers have not so limited choices. This strategy will keep the satisfaction of the customers in which resulted in making sales and producing profit. 1.  

1.       Flexibility Warisan Melayu is at advantage due to the high skills of the people in the business. Due to the changes in market preferences, it is important for the businesses involve in this industry to be able to come up with the products that are demanded by the customers. And since Warisan Melayu did not hire any workers, the people in Warisan Melayu themselves are the one that will make the products on their own. Fortunately, all of them have the ability and skills to make the products offered and other traditional kuih and thus can keep serving the customers even when the customers’ preferences change according to the season, lifestyle or others. 2.       Production methods The production processes used by Warisan Melayu in the making of the products are highly skilled and authenticity. Due to many changes made by the modern entrepreneur in the traditional kuih, the people nowadays are anxious for the authenticity of the traditional kuih. With the expertise of Wari

Warisan Melayu aim to be one of a supply that receives many orders throughout Malaysia include East Malaysia and Peninsular Malaysia. It is because everyone especially Malaysian love to eat ‘kuih’ so much. So, it will make easier to them to find the best and delicious ‘kuih’ and Warisan Melayu is one of the best choices for them. Next, Warisan Melayu want to produce the best product in terms of quality, price and colour. To achieve our vision, we will always do research every time to ensure products are well controlled. Lastly, Warisan Melayu focus on the customer needs. It is important to ensure customer will attract and trust Warisan Melayu’s products. They can order based on their demand with the lowest price. It could make this company famous among customers and other people. They will be comfortable  for them to buy the ‘kuih’ from this company because the good service that has been given from   our company. ~We strive to produce the best service~ -  IZZAH NADZIRAH

Hello everyone. Today, we want to explain about our company's goals. Every company either big or small company has their own goals. It is to make sure they follow their schedule and target as well as they can.  For our company, one of our goals are to open more physical stores across peninsula Malaysia. Before this, we only have one store. That store is multipurpose which are making all the ‘kuih’ at there and sell the delicious ‘kuih’ at the same place. So sad. Customer also need to come at this store to book, order or buy all this ‘kuih’. Sometimes, it could make crowded with people. We hope, if we open another big stores or branches, people are easier to buy from our products from us. Besides, our goal also to deliver more accessible around Malaysia. We almost pray that we can add more dropship to deliver our product. So, our ‘kuih’ from us will be know all the states in Malaysia. In Shaa Allah. W e always  hope that we can sit together with other big company and could o