Marketing and Service Objective

Hello everybody ! Long time no see~

Lets look at our marketing objectives. Marketing Objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. In other words, marketing objectives are the marketing strategy set in order to achieve the overall organizational objectives.

Marketing objectives set by our company is to give highest satisfaction to customer when they consume our kueh traditional. Other than that, Warisan Melayu want to make sure the customer will place an order again. We implement SMART approach to achieved the goals. What is the SMART approach?

S- specific
M-measurable
A-achievable
R-realistic
T-time specific

For the specicific approach, we want to know whether the objective inline with the end result which is customer satisfaction. How could our company measure the level of success?. We use measurable approach to solve it that is based on the monthly sales whether it increase or decrease. The objective can be achieved from the customer feedback. The evidence is the customers give favourable feedback and suggestion to provide variety of kueh in the future. From the being, the objective is still realistic as we have sufficient employees and resources to run the business. Lastly, time specific to achieve the objective is within one month starting from the operating date.


See you soon
-Aina Samsudin-





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