Points of Differences

Assalamualaikum~


What are points of difference or POD? POD is the product or brand must be equal or similar with the major offerings in the category for the key attributes, but the product also needs to have a number of unique or differentiated attributes.

The apects of the product offering that are relatively distinct to the offerings of like competitors. What is the different of our product compare to competitors is in term of packaging and the taste. Kuih Warisan Melayu packaging have unique design which is similar to our logo and the taste not too sweet.

Compare to other competitors , they like to use similar packaging in square box as it is so common and did not show the uniqueness of the product.

Have a nice day
-Aina Samsudin-




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