Industry Analysis


Assalammualaikum everyone!

Today we will talk about the food industry in Malaysia! Interesting is not it?

We hope this infographic helps our readers to understand easily!





The food-processing sector accounts for about 10% of Malaysia's manufacturing output. Processed foods are exported to more than 200 countries, with an annual export value of more than RM11 billion (USD4 billion) which amounts to two-thirds of the total food exports of over RM18 billion. Although the export performance of this sector has doubled over the last ten years, Malaysia continues to be a net importer of food products with the annual import of more than RM30 billion (USD9.9 billion). Advances in processing technology have widened the use of local raw materials, expanding the range of products and increasing the investment absorbing capacity in the food industry. (MIDA, 2018, p.2)

The global halal market is currently estimated at US$2.3 trillion. With a majority Muslim population, Malaysia has a ready domestic market for halal food. Recognized as a modern Muslim nation, Malaysia is well positioned to be an international halal food hub in the branding, processing, and marketing of halal foods to world Muslim populations. 


Until next time!
Goodbye!
-Naqibah Nazlee-



Popular posts from this blog

Target Market

First of all, we need to understand who is our target market before start making big marketing decisions which includes our company name Warisan Melayu and our slogan 'Get to Know Us'. Malaysia is a multi racial, multi cultural and multi religion country. So, Malaysian have similarities on food consumption especially kuih traditional. Our company target market is wider due to multi racial country. We don't have specific target market because eveyone can buy our product everytime and everyday. We look at our current customer base and why do they buy from us. This is because we are located near to school, office and can reach  public transport easily. Other than that, we also know our competitors targeting who are Nyonya colour that sell similar as our. From time to time, we will maintain our product and improve the delivery service to make sure that our customer will satisfy. Assalamualaikum -Aina Samsudin-
Read more

Competitors Analysis

             By conducting a competitor analysis, we can identify our competitors’ strengths and weaknesses. This is important for start-up company like us as we can plan ahead on what are the things that can make our company special from others. In this competitor analysis, we will talk about our competitor’s product, service, location, pricing and customers.             There are a lot of competitors selling kuih/snacks like us. However, we will focus on one specific shop that is quite well known in Malaysia. The shop is called Nyonya Colors. Nyonya Colors specializes in premium homemade quality Nyonya Kueh and delights. They aim to provide customers with the highest quality and tasty Nyonya Kueh. Almost all their Nyonya Kueh, desserts and meals are produced in their own central kitchen as they are quite particular with the consistency in taste and good quality control. They use the best and freshest ingredients to make the products. Moreover, they do not use preservatives in
Read more

Our Products

Image
Assalamualaikum~         In Malaysia specifically for Malays, there are many different types of kuih can be found which include the savoury type and sweet type of kuih. The methods used also different for different kuih such as fried and steam method that is commonly used in the making of the Malay traditional kuih. In addition, most of these kuih is suitable for most of the time including breakfast, as dessert, during tea time and supper at night.     For today's post, we will introduce 5 of our products in this business which include kuih seri muka, bahulu, ketayap, buah rotan and onde-onde. KUIH SERI MUKA Kuih Seri Muka is also one of the Malay Traditional Kuih that are popular and favored by most Malays. Even from the picture above, it is already known that this kuih is basically made in two colours which are green and white. This kuih is made using tray with any shape. However, the kuih can be cut and presented in any shape after it is done cooked.         Years b
Read more